The WWE Diva Search was one of the company’s earliest attempts to cash in on the reality TV craze that dominated television in the late 90s and early 2000s. In an attempt to make their product more relatable and acceptable to a wider audience, WWE created two ‘talent programs’ – Tough Enough and the Diva Search – as a means of finding their next big stars.
They went about looking for stars this way instead of, you know, finding proper wrestlers the old fashioned way, which worked more often than not.
Since its inception, there have been four televised Diva Searches and two that were unaired. The first Diva Search, which took place in 2003, led to a photo shoot and not a contract. The second of these unaired Diva Searches was in 2013 and led to the signing of Eva Marie.
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